Last update: 17:39 | 11/09/2017
A series of tourism programs and activities will be organized in four major cities of Japan during Vietnam Tourism Week from September 14 to 23, which aims to promote tourism and attract Japanese tourists to the country.
A delegation from the Vietnam National Administration of Tourism (VNAT) and representatives from leading travel companies and hotels in Vietnam will hold roadshows introducing tourism products and services in Yokohama on September 17, Tokyo on September 19, Sendai on September 20, and Nagoya on September 22.
The highlight of “Viet Nam Festa in Kanagawa 2017” from September 15 to 17 in Yokohama, the capital of Kanagawa Prefecture, with the theme “Feel Vietnam”, will feature a series of cultural and artistic activities such as water puppetry, an “ao dai” (Vietnam’s traditional dress) show, and traditional musical concerts. Seminars on cooperation in the fields of tourism, culture, trade, and investment between the two countries will be also held within the framework of the festival.
The annual Vietnamese cultural event is expected to attract more than 400,000 visitors, surpassing the 330,000 in 2016.
Vietnam will also have a chance to work with partners from Japan and local tourism authorities to hold other events to promote opportunities in tourism cooperation in the future.
In March, VNAT and the Japan National Tourism Organization (JNTO) signed a memorandum of understanding (MoU) to boost tourism cooperation between the two countries.
Both will work together to promote tourism initiatives, introducing attractive destinations, encouraging visitor exchanges, and sharing experience and information in areas of mutual concern.
The two sides have set a target of 1 million Japanese visitors to Vietnam and 500,000 Vietnamese tourists visiting Japan by 2018.
The number of Japanese visitors to Vietnam reached 740,592 arrivals in 2016, an increase of 10.3 per cent over 2015.
In the first eight months of this year, Vietnam welcomed 518,028 Japanese visitors, up 7.4 per cent year-on-year.
VN Economic Times